{"id":10973,"date":"2025-07-30T03:09:12","date_gmt":"2025-07-30T03:09:12","guid":{"rendered":"https:\/\/news-fm.ro\/index.php\/2025\/07\/30\/sfarsitul-unei-ere-mtv-dispare-din-grilele-tv-din-romania-pana-la-finalul-lui-2025\/"},"modified":"2025-07-30T03:09:12","modified_gmt":"2025-07-30T03:09:12","slug":"sfarsitul-unei-ere-mtv-dispare-din-grilele-tv-din-romania-pana-la-finalul-lui-2025","status":"publish","type":"post","link":"https:\/\/news-fm.ro\/index.php\/2025\/07\/30\/sfarsitul-unei-ere-mtv-dispare-din-grilele-tv-din-romania-pana-la-finalul-lui-2025\/","title":{"rendered":"Sf\u00e2r\u0219itul unei ere: MTV dispare din grilele TV din Rom\u00e2nia p\u00e2n\u0103 la finalul lui 2025"},"content":{"rendered":"<p>Dac\u0103 privim \u00eenapoi, vestea nu vine chiar ca un \u0219oc. Deja \u00een 2018, c\u00e2nd Consiliul Na\u021bional al Audiovizualului retr\u0103gea licen\u021ba MTV Rom\u00e2nia, televiziunea nu mai era inclus\u0103 \u00een m\u0103sur\u0103torile de audien\u021b\u0103 \u0219i nu mai vindea publicitate. Pro TV anun\u021base atunci c\u0103 renun\u021b\u0103 la opera\u021biunile locale, pred\u00e2nd licen\u021ba c\u0103tre Viacom International Media Networks. Practic, declinul \u00eencepuse de mai bine de un deceniu, doar c\u0103 acum asist\u0103m la finalul global al unei pove\u0219ti care a schimbat modul \u00een care genera\u021bii \u00eentregi au descoperit muzica.<\/p>\n<p>Cauzele sunt clare \u0219i cumva inevitabile. Consumul muzical s-a mutat \u00een propor\u021bie cov\u00e2r\u0219itoare pe platforme on-demand precum Spotify, YouTube sau Apple Music. Paramount nu mai g\u0103se\u0219te rentabilitate \u00een canale liniare dedicate exclusiv muzicii, costurile de licen\u021biere fiind mari, iar audien\u021bele \u00een sc\u0103dere liber\u0103.<\/p>\n<p>Strategia grupului se reorienteaz\u0103 c\u0103tre filme \u0219i streaming, domenii mult mai profitabile \u00een prezent. \u00cen Rom\u00e2nia, Digi anticipase aceast\u0103 mi\u0219care: cu ani \u00een urm\u0103 scosese majoritatea canalelor MTV, p\u0103str\u00e2nd doar MTV 00s \u0219i MTV Europe. Iar cel din urm\u0103, redenumit MTV Global, ofer\u0103 acum muzic\u0103 doar diminea\u021ba, restul zilei fiind dominat de reality-show-uri ca \u201eTeen Mom\u201d sau \u201eGeordie Shore\u201d, un contrast dureros cu perioada de glorie din anii \u201980\u2013\u201990, c\u00e2nd MTV era sinonim cu videoclipurile revolu\u021bionare \u0219i cultura pop.<\/p>\n<p>\u00cencep\u00e2nd cu 2026, Paramount va r\u0103m\u00e2ne \u00een Rom\u00e2nia cu doar cinci canale: Nickelodeon, Nick Jr., Nicktoons, Comedy Central \u0219i MTV Global. Chiar \u0219i Comedy Central este pe lista neagr\u0103 \u00een alte pie\u021be, cum ar fi Ungaria, ceea ce arat\u0103 clar direc\u021bia de reducere a opera\u021biunilor tradi\u021bionale TV. Pentru fanii MTV de aici, alternativele r\u0103m\u00e2n televiziunile muzicale locale \u2013 Kiss TV, UTV, ZU TV, Magic TV sau H!T Music Channel \u2013 dar \u0219i c\u00e2teva canale interna\u021bionale disponibile prin streaming<\/p>\n<p> <a class=\"echo_read_more\" href=\"https:\/\/www.infomusic.ro\/2025\/07\/sfarsitul-unei-ere-mtv-dispare-din-grilele-tv-din-romania-pana-la-finalul-lui-2025\/\" target=\"_blank\">\u00a0\u00bb\u00a0Cite\u0219te continuarea pe pagina autorului<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 privim \u00eenapoi, vestea nu vine chiar ca un \u0219oc. Deja \u00een 2018, c\u00e2nd Consiliul Na\u021bional al Audiovizualului retr\u0103gea licen\u021ba MTV Rom\u00e2nia, televiziunea nu mai era inclus\u0103 \u00een m\u0103sur\u0103torile de audien\u021b\u0103 \u0219i nu mai vindea publicitate. Pro TV anun\u021base atunci c\u0103 renun\u021b\u0103 la opera\u021biunile locale, pred\u00e2nd licen\u021ba c\u0103tre Viacom International Media Networks. Practic, declinul \u00eencepuse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-10973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati"],"_links":{"self":[{"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/posts\/10973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/comments?post=10973"}],"version-history":[{"count":0,"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/posts\/10973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/media\/10974"}],"wp:attachment":[{"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/media?parent=10973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/categories?post=10973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-fm.ro\/index.php\/wp-json\/wp\/v2\/tags?post=10973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}